Nielsen TV Viewing Diary.
My wife and I were recently asked to be a part of the Nielsen TV Ratings. We were given $30 cash, and asked to log our viewing habits for a week.
For the longest time, I had assumed that there was some sort of magical box they put between your cable box and your TV that automagically logged what you watched. Oh no. You have to write it down the old-fashioned way.
Having never known how the ratings were compiled, I thought others may find this interesting.
There is also a magical box version. Two of my friends have one in their house, when we moved it was a giant pain because we couldn’t touch it. They had to send someone out to unhook it.
They have been a Nilsen family for over a year at least. They must do a mix of long-term and short-term homes. I think the long-term perk is they pay for the cable. But don’t hold me to that.
