Carl T. Holscher is a compiler, writer, tinkerer, coder, designer, thinker living in Bethesda, MD.

 

Yale Press drops Paul Rand logo

brocatus:

jstn:

zerostyle:

Yale drops a classic Paul Rand logo for a typeface, that just defies all common sense.

Branding tip: if your organization is lucky enough to have a classic Paul Rand logo, never ever fucking change it. Ever.

SERIOUSLY? SERIOUSLY!

  1. 14eleven reblogged this from jstn and added:
    Oh my God, what a horrible, horrible mistake! So much for Ivy League, these people are a bunch of morons.
  2. peroty reblogged this from brocatus and added:
    SERIOUSLY? SERIOUSLY!
  3. brocatus reblogged this from jstn
  4. kylewritescode reblogged this from jstn
  5. lumber reblogged this from jstn and added:
    I concur. Bad form Yale. Bad form.
  6. jstn reblogged this from zerostyle and added:
    Branding tip: if your organization is lucky enough to have...logo, never ever fucking...
  7. zerostyle posted this