Thursday June 12, 2008 at 12:37

“It was a perfect harmony of beautiful hardware (the iPhone), smart software (automatic iTunes backups), a helpful website (appointment-making), and real world service that treats customers like human beings. Compare this experience to the last time you had to return a product anywhere else, or, heaven forbid, you actually had to interact with your phone company. This is why Apple has a passionate following. It’s not just one thing - it’s everything.”

Derek Powazek - Why I Love Apple, Reason #24789

So many reasons to love Apple. I’ve had similar experiences when getting my MacBook serviced.