Carl T. Holscher is a compiler, writer, tinkerer, coder, designer, thinker living in Bethesda, MD.
This is an extremely important point. People pay for intent. And they pay to receive that content in an easy-to-use way. No one wants to pay to read a PDF of a magazine on a mobile device. Even if the screen is big.
People pay for content not the wrapper. Make the content desirable and reduce the friction people much go through to get it and they’ll come to you.