Carl T. Holscher is a compiler, writer, tinkerer, coder, designer, thinker living in Bethesda, MD.

 

 

The perception of magazines being worth that much only works because people don’t feel like they’re paying for the app — they’re paying for the content. The app is just a container. I can’t charge $24 per year for a magazine app — I can charge $24 per year for magazine issues. Nobody buys your paywall subscription for your layout, no matter how nice you make it.

Talking Publishing with Marco — The Brooks Review

This is an extremely important point. People pay for intent. And they pay to receive that content in an easy-to-use way. No one wants to pay to read a PDF of a magazine on a mobile device. Even if the screen is big.

People pay for content not the wrapper. Make the content desirable and reduce the friction people much go through to get it and they’ll come to you.