Netflix’s decision to release the entire first season of House of Cards all at once is in keeping with its disregard for the traditional limitations of TV. This is how products and services endear themselves to consumers: remove everything that gets in the way of the what we want. We want to be entertained. We don’t want to to arrange our schedules around your TV show. We don’t want to watch commercials. We don’t want to be forced to use a particular device. We just want it the way we want it.